DEFENDERS Manager of Paid Search in Orland Park, Illinois


Position is located in Indianapolis, IN

Job Summary: Leads planning, strategy, tactics and execution of customer acquisition

through paid search methodologies including PPC/SEM, display and


Manages a team to deliver profitable and compliant growth within the


Success Defined:

Responsible and accountable for achieving annual revenue goals in the Paid Search program.


Success Factors:

  • Serve as the subject matter expert (SME) and thought leader for paid search and paid social activities across platforms for the organization.

  • Leads and ensures the ongoing development for the team responsible for delivering on key business outcomes (Revenue, Expense, Marketing Cost Per Install, Profit Per Install).

  • Leads optimization of program through analytics, testing and measuring. Leads the planning of monthly and quarterly cross channel A/B and multivariate testing plan.

  • Compile timely reporting to drive actionable insights for conversion optimization, account structure, day parting and other tactics leadingto efficient consumer acquisition.

  • Partners with Analytics, Sales, Field teams, and external partners to deliver on desired outcomes

  • Capable and willing to act on his/her own. Seeks responsibilities and takes action without explicit instructions. Brings the game to the Manager of Digital Acquisition.

  • Model DEFENDERS’ culture by showing up as a growth oriented learner, competitive winner, and humble servant.

  • Other responsibilities as assigned

Outcome / Measures for Calendar Year - 2018

1600/month total installs with MCPI of 550 or lower per month


Background & Education:

Education: Bachelor’s Degree in Marketing, Analytics or related fields

and/or experience

Skills / Background: Google AdWords and Analytics certifications required.

Proficiency in Microsoft Office and BI tools expected.

Minimum Years Experience:7 years in Paid Search and digital marketing required,

at least 3 of which with managerial experience.

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Job ID 2018-3413


Category Marketing